Muith Al Mahati

I turn media budgets into measurable sales.

Manager, Campaign Performance at Starcom Bangladesh. I plan and buy media across Google Ads, Meta and YouTube for Bangladeshi brands, and measure it properly with GA4 and GTM.

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Media buying case studies

bdtickets lifted ticket sales 11% with a Search and Performance Max "Power Pair"

Client
bdtickets
Channel
Google Ads
Moment
Eid-Ul-Adha season
Goal
Online ticket sales

Challenge

bdtickets had always invested in brand awareness and consideration, but had not used lower-funnel campaigns to drive conversions. With Eid-Ul-Adha travel approaching, the goal was to grow sales and profitability through online campaigns.

Approach

I paired Broad Match Search campaigns with Performance Max to cover the widest reach and make full use of Google Ads inventory. Search captured active demand, and AI-powered Performance Max found additional converting traffic. We kept the account at 100% OptiScore throughout.

Results

Combining Search with Performance Max improved the key lower-funnel metrics of the purchase journey.

11%
Incremental ticket sales
12%
Improvement in add-to-cart to purchase ratio

With the Power Pair strategy, we were able to maximize both new traffic and incremental sales for bdtickets.

Kazi M. Hassan, Chief Executive Officer, R-ventures PLC

Originally published by Mediam Group, which handles Google's sales in Bangladesh.

More case studies are on the way.

About

I am a Manager, Campaign Performance at Starcom Bangladesh. I run media planning, buying and optimisation across Google Ads, Meta and YouTube for Bangladeshi brands, handle budget planning and forecasting, and manage a team member who reports to me. I am completing an Executive MBA alongside my role.

Contact

For roles, collaborations or a conversation about performance media, write to me.

muithalmahati@gmail.com LinkedIn